A full solo branding project for a client with a vision for a start up security firm. Built on client needs, research and target audience focus.
Timeline:
8 weeks
Services:
Brand strategy
Naming
Visual identity
Voice & tone
Designer & Role
Kane Remekie
Branding
A seasoned security professional with 5 years security experience who has a vision of creating a security firm that outshines their competition through competence, empathy and professionalism.
To create a brand for a company in a sector that I had little knowledge of and to create a comprehensive brand identity, one that echoed their core values and distinguished them in the competitive security sector.
Safeguard's vision shifted during the project's research phase, transitioning from serving high-end clients to focusing on security for public spaces. This unexpected shift required adaptability and a fresh approach
Through this partnership, I unveiled their core values, developed a distinctive brand voice, and designed a versatile visual identity, mirroring their commitment to dependability and innovation.
Safeguard Protection Group is a distinguished high-end security firm committed to the delivery of security services underpinned by principles of competence, unwavering reliability, and a steadfast commitment to a human-centric approach. Their current focus revolves around addressing domestic security concerns, the foundation of their future growth will undoubtedly rest upon the foundation of their hard-earned reputation.
They value creating a supportive work environment that empowers and maximizes their employees' potential. They believe that by nurturing their skills and well-being, they can provide top-notch security services. They serve esteemed organizations, including supermarket chains, shopping centres, and public transport hubs like train stations. Additionally, they provide personalized 1-to-1 services to high-net-worth clients.
An informative and empathetic tone & voice was adopted for the Safeguard Protection Group brand. They aim to provide a reassuring, trustworthy experience. Their language focuses on safety, protection, and support, guiding their client through their offerings with care and understanding. They prioritize clarity, warmth, and a dedicated commitment to your security and comfort. This overall tone is consistent with their core values and overall identity.
" Your shield in a changing world"
"Where safety meet empathy"
"Your peace our priority"
"Protection with insight"
"Trusted professionals, uncompromising security"
